Spribe’s extremely popular game Aviator, now associated with its Aviator game brand ambassador, has made a giant leap towards wider expansion in the sports world. Under the terms of the unprecedented collaboration, Aviator became the official crash game of one of the most iconic football clubs in the world, AC Milan.
This collaboration is bound to increase the overall visibility of the game, especially in Italy, while offering AC Milan fans a new way to connect with the club and enjoy entertainment in a unique format. This partnership will be a whole new chapter for Aviator and football fans alike.
Meaning of this partnership for Aviator and Football fans
Such a deal brings together the worlds of online gaming and football, creating a really unique cultural fusion. The collaboration also will improve the visibility of Aviator among European audiences, especially in Italy, where football holds an honoured place in the hearts of fans.
With such a partnership, Aviator gets to connect with a really passionate fan base, while AC Milan is going to give a more personalized touch to the game by involving the players directly in it. For lovers of football, this is an innovative kind of fun joined together with their favorite sport and another way to entertain themselves with regard to their beloved club.
New level for Spribe
The collaboration with AC Milan pushes Spribe to the next level, opening possibilities for events and features created by combining gaming with football. What this could mean for gamers? It is very exclusive in-game content from AC Milan, whether it be special editions or themed events that celebrate the rich history of the club.
As this scale of the partnership continues to expand, more and more localized campaigns leveraging the emotional connection of football fans and their teams should emerge. Beyond that, such partnerships may also pave the way for more cross-promotions, including opportunities for AC Milan’s fans to access game content in unique ways or even take part in live events where the worlds of gaming and football collide.
More about the Aviator game brand ambassador list
But what has really helped Aviator gain the mileage is not just the unique game mechanics. Aviator continues to grow and has signed some of the most high-profile athletes across many sports, especially in the world of mixed martial arts.
In 2022, Aviator signed its first Aviator brand ambassador in UFC light heavyweight champion Alex Pereira. This move was one serious step toward Spribe’s plans for raising the game’s visibility, especially among the UFC community and the greater MMA fan base.
Following this, Merab ‘The Machine’ Dvalishvili, a UFC bantamweight contender, joined as the second official Aviator game brand ambassador in 2024. With his global fan base and ferocity in the octagon, Dvalishvili was just the right man to promote such a high-octane game as Aviator. Being the fighter who lives for action, his collaboration with Aviator has shaped the popularity of the game among UFC fans and made it more available to such an enthusiastic audience.
In another strategic move, Brazilian UFC Fighter Johnny Walker was added to the ranks of Aviator game ambassador in June 2024. As one of the best light heavyweight fighters out there, Walker brings a huge following from Brazil and beyond to further expand Aviator’s reach. His involvement in promotional campaigns with Aviator is expected to be very important in increasing the game’s visibility, especially in Latin American markets, where the sport of MMA is growing at a rapid pace.
These partnerships not only show how committed Spribe is to really pushing the reach of Aviator but also highlight a natural symbiosis between the fast-paced action of the game and the intensity of UFC combat. Such a collaboration with UFC fighters opens up Aviator to the world of MMA, using these athletes’ global influence.
Brand ambassador of the Aviator game roster also aligns with the company’s goal of positioning the game as a global leader in the crash game category. With over 12 million active players monthly, the support of such significant figures brings a lot of attention to Aviator’s gameplay, fueling its rise within the gaming industry.